Matthew Joseph is a London-based lifestyle photographer working with a portfolio of global brands. His work draws upon the dynamic connections among people, capturing the emotion and authenticity within everyday moments.

Whether documenting it in a nimble, low-fi manner or setting up scenarios, directing paid talent in curated scenes, the aim remains constant: chase the truth, and what feels real wins.

Lifestyle photography can mean many things to different people, but to Matthew it is about life. His personal passion projects take him deep into subcultures without the fanfare of commercial production and crew to support - it’s in the most raw moments that produce the most honesty. With a focus on documenting the unscripted and capturing the candid, Matthew's work is sought after by brands whose narratives and identities are based around human connection.

If you are a brand or agency looking to collaborate on a lifestyle shoot, please get in touch.