Technology is life, it's everything about modern society and it can't escape my work as a commercial lifestyle photographer working in the advertising world. I'm privileged to have grown up through the biggest technological revolution ever seen and it's naturally fed its way into my own life and the lives of those who I photograph. Integrating tech and technology in authentic lifestyle photography in a nuanced way is vital to conveying the brand message and vision - never taking away from the human experience, but adding value to the scene and situation.